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Social Media Marketing Manager

Company: That Company
Location: Leesburg
Posted on: June 18, 2022

Job Description:

Job DescriptionSalary: 37,000 - 57,000 DOEThat! Company is looking to expand its social media management department by adding a social media account manager!A successful Social Media Account Manager will excel at the following:The social media account manager plays a significant role in the success of our clients by helping create social media posts, engage with the client's customers, and monitor the success of our clients. The Social Media Account Manager is responsible for planning, implementing, and monitoring multiple clients' Social Media strategies to increase brand awareness, improve marketing efforts, and increase sales.A successful social media manager will help by providing fresh ideas for social media content, be a strong copywriter, and enjoy the thrill of helping brands grow utilizing social media.What the job entails:Research- Research clients' competitors, industries, trends, influencers, and media targets every day to identify opportunities- Source and obtain approval for content from a variety of sources, including user-generated content and third party content- Stay on top of and share social media trendsStrategy- Advise clients on overall social strategies, Develop, implement, and manage brands' social media strategy.- Develop and deliver ongoing SMM strategy documents to clients- Evaluate, prioritize, and predict clients' needs and have a clear understanding of what success means to them- Define the most important social media KPIs.- Develop content and calendars for a variety of social media platforms, including creative campaignsCreative- Manage and oversee social media content.- Develop and maintain a consistent tone and voice per client, per channel- Write compelling copy for the social media posts.- Work with copywriters and designers to ensure content is informative and appealing.- Develop fresh ideas for new content.- Take advantage of industry best practices and emerging trends and platforms, write blogs, and contribute to our thought leadership.Project Management- Proactively develop unique social strategies and manage campaigns from A to Z- Have a clear understanding of client budgets and deadlines and meet both regularly- Deliver thorough, detailed, and relevant project management updates with clients and in team meetings- Proficiency in using and discussing social media tools including Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, TikTok, Sprout Social, and more- Schedule and post content on Social Media for clients (Facebook, Instagram, LinkedIn, YouTube).- Effectively manage social media campaigns for clients, including community development, community engagement, content development, ad development, and reporting and analyticsClient Management and Reporting- Act as the main point of contact for your clients- Responsible for scheduling and leading weekly/biweekly, as well as monthly reporting calls with clients- Provide reporting to clients on a monthly basis.- Regularly report and analyze the performance of social campaigns, both organic and paidIntegration- Manage multiple clients and effectively be the middleman between your clients and the rest of the company- Work with other digital marketing departments to identify opportunities for integration- Leverage content marketing to support SEO, PPC, as well as social media efforts- Collaborate with Marketing, Sales, and Product Development teams.Qualifications:- 2+ years of relevant experience social media experience working with multiple clients across multiple social channels (Including, but not limited to: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Tiktok.)- Must be proficient in social media (Facebook, Instagram, LinkedIn, YouTube, etc.)- Facebook Ads experience necessary.- Facebook Blueprint Certification Desired- A highly organized professional with strong follow-through in time management, prioritization, attention to detail, and reliability- Excellent communication skills, relationship-building skills, a genuine "people-person."- Experience managing a client account, both specific to social media, as well as a multi-channel client account- Experience and/or interest in managing an internal team of channel experts- Graphic design skills (Canva, Adobe Suite).- Agency experience is a plus- Basic photography skills a plus.- Video editing experience is a plus (Premiere, Final Cut Pro, After Effects), but not mandatory- Copywriting skills necessary.- Creative, excited, eager, teachable, and enthusiastic!

Keywords: That Company, Deltona , Social Media Marketing Manager, Advertising , Leesburg, Florida

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